Jeg kom til å tenke på denne boka da jeg så det jeg har vedlagt, som
omhandler nye tilbud om aksjehandel via nettet, og kritikk fra
børskommisjonen av noen nett-meglerfirmaer for misvisende reklame.
Intervjuobjektet representerer et av de kritiserte firmaene, og forsvarer seg.
Merk de utsagn fra intervjuobjektet som jeg har framhevet!
Trond Andresen
>Fra http://www.cnnfn.com/digitaljam/9905/04/levitt/
>
> SEC chief blasts day trading
>
> Levitt decries 'gambling,' tells online soap
> sellers to get in line with ads
>
> Richard Strauss, a brokerage analyst for Goldman,
> Sachs & Co., said brokerages that want to compete
> with Charles Schwab, which dominates the online and
> discount U.S. market, need to differentiate themselves
> somehow.
> "BUILDING BRAND NAME IS KEY. THAT'S WHAT AMERICA
> IS ALL ABOUT," Strauss said. Schwab (SCH) already has
> offices throughout the country while competing online
> services can only spread their message through
> commercials.
> He expected the advertising to die down as the
> boom in new accounts slows. "Clearly we are going
> through something of a cultural phenomenon here," he
> said. "To have all that information in front of you and to
> be able to control your destiny is appealing."
> But ultimately the product is what sells on-line
> brokerage services, he said, not the advertisements.
> "Hopefully people are smart enough to know that it's a
> commercial. AND THAT'S ALSO WHAT AMERICA IS ABOUT,
> RIGHT, HAVING GOOD COMMERCIALS."